Governments must do more to protect children from sophisticated online methods used to market unhealthy foods to them, the World Health Organization in Europe said in a report released Friday. By using digital analytics and geo-location data, companies were defining their audience with great precision, enabling them to target the most vulnerable groups of children, the UN agency warned. Current regulations about advertising such foods often only apply to non-digital media, or only related to young children and not adolescents, it said.
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WHO urges curbs on online food marketing to children